There’s been a lot of fuss about social media marketing lately and for good reason. When leveraged properly, participation in social media helps you build your brand, generate more website traffic, and increase your Google rankings. And considering the fact that Facebook has more than 500 million users, YouTube has 490 million users, and Twitter Read More

If you’re treating your website like nothing more than a business card, you’re leaving money on the table. In this day and age, websites aren’t meant to be static; they are dynamic, interactive platforms that you have to update on a regular basis if you want to attain maximum exposure and generate a steady stream Read More

Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash. Read More

As both a marketing tool and a social media site, Twitter is still evolving rapidly. Despite the fact that it already has more than 200M users, it’s perhaps the one social networking tool that’s still changing the most – both in the way it works and the way people (especially small business online marketers) use it.