Sometimes, despite your best efforts, there's negative information floating around on the Internet about your business. It could be that you ran into a customer that you just couldn't please, that a transaction didn't go the way it was supposed to, or even that you took over a business from someone else that wasn't as Read More

Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash. Read More

"The customer is always right" has always been something of a misguided philosophy, since there are some people that are practically impossible to please. But in an age of instant communication, it's become more important than ever to deal with disgruntled buyers before they go public with their complaints. That's because the Internet spreads "word Read More

For consumers, product and service review sites can be a wonderful thing, allowing them to get a firsthand glimpse of what they'll receive before they do business with a new company. Unfortunately, not every vendor is playing fair, and there are all kinds of businesses seeking to undercut one another by writing false, negative reviews Read More

Where do new potential customers go to find out information about your company? Where can they turn to see what kind of reputation you have, and whether your business is worth their hard-earned money? In decades past, they might have turned to friends or colleagues who've done business with you before, and in some cases Read More