Blogging and social media marketing go hand in hand. It’s difficult to market your business effectively via social media if you don’t have your own blog since content sharing fuels social media interaction. Without high quality content to promote, your ability to drive traffic to your website and entice people to check out your products Read More

There’s been a lot of fuss about social media marketing lately and for good reason. When leveraged properly, participation in social media helps you build your brand, generate more website traffic, and increase your Google rankings. And considering the fact that Facebook has more than 500 million users, YouTube has 490 million users, and Twitter Read More

If you’re treating your website like nothing more than a business card, you’re leaving money on the table. In this day and age, websites aren’t meant to be static; they are dynamic, interactive platforms that you have to update on a regular basis if you want to attain maximum exposure and generate a steady stream Read More

Sometimes, despite your best efforts, there's negative information floating around on the Internet about your business. It could be that you ran into a customer that you just couldn't please, that a transaction didn't go the way it was supposed to, or even that you took over a business from someone else that wasn't as Read More

Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash. Read More