There’s been a lot of fuss about social media marketing lately and for good reason. When leveraged properly, participation in social media helps you build your brand, generate more website traffic, and increase your Google rankings. And considering the fact that Facebook has more than 500 million users, YouTube has 490 million users, and Twitter Read More
Archive for June, 2011
Why Participation in Social Media is Important to Your Google Rankings and Traffic
Why Is It Taking So Long for You to Blog?
If you’re treating your website like nothing more than a business card, you’re leaving money on the table. In this day and age, websites aren’t meant to be static; they are dynamic, interactive platforms that you have to update on a regular basis if you want to attain maximum exposure and generate a steady stream Read More
The Best Way to Counter Bad News Online
Sometimes, despite your best efforts, there's negative information floating around on the Internet about your business. It could be that you ran into a customer that you just couldn't please, that a transaction didn't go the way it was supposed to, or even that you took over a business from someone else that wasn't as Read More
How Search Engines and Social Media Sites Can Hurt Your Business…if You Ignore Them
Occasionally, we come across business owners who have been getting along without the Internet for so long – usually through print ads, coupons, and word-of-mouth advertising – that they just don’t see a need to bother with it now. That’s understandable, given that online marketing can represent a sizable investment of both time and cash. Read More
A Handful of Customer Service Tips to Save More Customers… and Preserve Your Reputation Online
"The customer is always right" has always been something of a misguided philosophy, since there are some people that are practically impossible to please. But in an age of instant communication, it's become more important than ever to deal with disgruntled buyers before they go public with their complaints. That's because the Internet spreads "word Read More

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