Surveys do not have to be cumbersome but it is not all fun either. Free online survey software are widely available and anyone who wants to can formulate his/her own survey on any subject. However, a customer survey has to be innovative and interesting to elicit good and responsible answers. A large number of survey takers lose interest soon and drift away. On the other hand, if you can kindle the interest, you can hope to gauge the customers’ opinion and interest in a new product or a product they are already using.
1. Preliminary ResearchRead More