Surveys do not have to be cumbersome but it is not all fun either. Free online survey software are widely available and anyone who wants to can formulate his/her own survey on any subject. However, a customer survey has to be innovative and interesting to elicit good and responsible answers. A large number of survey takers lose interest soon and drift away. On the other hand, if you can kindle the interest, you can hope to gauge the customers’ opinion and interest in a new product or a product they are already using.
1. Preliminary Research
By using various survey software you can get free, you can compartmentalize your surveys according to your market research purposes. You need not confine yourself to one survey and stuff as much information as possible within one survey and make it confusing and unappealing. The two primary needs that should be fulfilled are:
- What is the information that you want to gain from the survey?
- What use do you want the information from survey to be put to?
2. Target for the Survey
You can chalk up an email list using many survey software. You should know who goes into that list from existing customers, sales leads and potential customers. Any language has its different usage for different situations and occasions. For example, you have to employ different tones and phrases for different groups like a student community or a group of home makers.
3. Simple Questions
Maybe you can rival Shakespeare in our writings but confine yourself to simplest of languages. People get tired of pomposities and scamper off, leaving you holding the bag. If someone finds that he has to read a question twice, he will more than likely abandon the survey. In multiple choice question patterns, no one should be in any doubt about two answers being similar. Make the answers distinct. Do not try to get answers to two different aspects in one question. Do not, for example, ask “Do cost and quality matter to you?”
4. Prioritize Questions
You can have the questions in different order for different people in a randomized question order. Or, you can have the same order of questions for all respondents which is called a static order. Have the most interesting questions as the first few and go on to other questions that are less interesting.
When you want to utilize software with premium features which enable the user to customize the survey layout, see that questions are separated by ample space between them. An ideal way to keep the respondents in the loop is to have a progress bar that lets them know of their progress into the survey. Many email marketing outsourcing service will also be using such techniques.
6. Test Your Survey
Most people do not take kindly to typos and grammatical errors. Check thoroughly for these drawbacks and correct them. There should not be any room for confusion. Make doubly sure that there nothing at all that could be perceived as offensive by anybody.
Jenny Corteza is an online marketer and digital media communication specialist. She also manager her client’s digital PR strategies and content syndication plans. She believes the best way to make a campaign work is to have it all strategized in advance.Read More