Six Tips for Creating an Effective Online Customer Survey

Six Tips for Creating an Effective Online Customer Survey

Six Tips for Creating an Effective Online Customer Survey

 

Surveys do not have to be cumbersome but it is not all fun either. Free online survey software are widely available and anyone who wants to can formulate his/her own survey on any subject. However, a customer survey has to be innovative and interesting to elicit good and responsible answers. A large number of survey takers lose interest soon and drift away. On the other hand, if you can kindle the interest, you can hope to gauge the customers’ opinion and interest in a new product or a product they are already using.

1. Preliminary Research

By using various survey software you can get free, you can compartmentalize your surveys according to your market research purposes. You need not confine yourself to one survey and stuff as much information as possible within one survey and make it confusing and unappealing. The two primary needs that should be fulfilled are:

  1. What is the information that you want to gain from the survey?
  2. What use do you want the information from survey to be put to?

2. Target for the Survey

You can chalk up an email list using many survey software. You should know who goes into that list from existing customers, sales leads and potential customers. Any language has its different usage for different situations and occasions. For example, you have to employ different tones and phrases for different groups like a student community or a group of home makers.

3. Simple Questions

Maybe you can rival Shakespeare in our writings but confine yourself to simplest of languages. People get tired of pomposities and scamper off, leaving you holding the bag. If someone finds that he has to read a question twice, he will more than likely abandon the survey. In multiple choice question patterns, no one should be in any doubt about two answers being similar. Make the answers distinct. Do not try to get answers to two different aspects in one question. Do not, for example, ask “Do cost and quality matter to you?”

4. Prioritize Questions

You can have the questions in different order for different people in a randomized question order. Or, you can have the same order of questions for all respondents which is called a static order. Have the most interesting questions as the first few and go on to other questions that are less interesting.

5. Formatting

When you want to utilize software with premium features which enable the user to customize the survey layout, see that questions are separated by ample space between them. An ideal way to keep the respondents in the loop is to have a progress bar that lets them know of their progress into the survey. Many email marketing outsourcing service will also be using such techniques.

6. Test Your Survey

Most people do not take kindly to typos and grammatical errors. Check thoroughly for these drawbacks and correct them. There should not be any room for confusion. Make doubly sure that there nothing at all that could be perceived as offensive by anybody.

Written By:

Jenny Corteza is an online marketer and digital media communication specialist. She also manager her client’s digital PR strategies and content syndication plans. She believes the best way to make a campaign work is to have it all strategized in advance.

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Edward Kundahl
www.SmartestPhoneApps.com and www.BusinessCreatorPlus.com

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Should I Mobilize My Marketing?

Consumers are on the go with limited time as they pass from here to there. Make it easy for them to reach you through mobile marketing with QR codes. Place them on business cards, PowerPoint presentations, and on all of your marketing collateral. The codes can link to your website, blog, or even your YouTube videos - ensuring your audience can access your business' information no matter where they are. Promoting your website with a QR Code is a popular and effective way to drive traffic from mobile users as long as your website is mobile friendly.

Edward Kundahl
www.BusinessCreatorPlus.com and www.SmartestPhoneApps.com

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Debunking Today’s Top SEO Myths

The SEO Sky is Not Actually Falling

Many in the SEO industry seem to have developed what I call “The Chicken Little Syndrome”. They read the latest SEO “news”, and start run around proclaiming, “The sky is falling!” Their fears are based on the plethora of reports that proclaim the perils of the tried-and-true SEO practices of yore.

While certainly it can become tedious to read the same old recommendations day in and day out, as an industry, we can—and should—do better than to get caught up in the hype and spin one detail out of control. Instead of ranting about overly sensationalized changes in SEO, I’d like to dispel a few myths and hopefully put some of you more at ease.

  1. Long Live SEO! If I had a dime for every time I’ve heard someone suggest that SEO is dying, I’d be pretty happy. Those people, however, would not because they would have given up on what is still a vital function in the world of Internet marketing. An evolution of SEO is only natural and will include making room for other traffic-generation methods but that does not mean that it will die!
  2. Long Live Guest Posting! “Real” guest posting, that is. Search spiders can easily detect site that offer junk-filled spam or that provide auto-approval of posts. Every Internet marketer out there should be grateful that Google has cracked down on link schemes such as these. Quality content vouched for by a legitimate source is a perfect strategy. Employ that and you will be rewarded.
  3. Mobile Really Does Matter The increase in mobile online traffic is not going to stop. If your business has not yet updated your site to provide mobile users a functional and positive experience, you should do so now.  When developing a mobile friendly site, pay special attention to display, navigation and page load speed.
  4. Content is for Sharing Good content should be shared. Far too many companies write a ton of great material and put it only on their sites. Instead of hoarding your content, create content for other sites that are logically connected to yours. Then, write related and more in-depth material for your site and link the two. This strategy will grab the attention of the right people and result in improved traffic and engagement results for you.
  5. Toot Your Own Horn Even the really big company that people can’t stop talking about has to promote itself. So too does the company that isn’t quite as big or well known. This means that the onus for promoting yourself falls solely on you.  Use social channels to share your expertise. Secure a solid guest post—and even consider making it controversial. With every tactic, remember to stay focused on the ultimate goal—conversions.
  6. You Can Live Without Social If you believe everything you read, you would have to assume that social media is the only way to achieve those top rankings. That is, quite simply, not true. Social media offers a great way to generate traffic but you can still improve your rank without it. Shares on Facebook and +1s on Google were found to be the top two factors for site ranking in a 2013 SearchMetrics report. Even without social profiles of your own, adding share buttons on your website can boost your rankings. Activity on your social media sites is great but it appears that the real benefit can be had by prominently displaying social share icons on your site.
  7. Long Live Local SEO Are we really lazy? Local SEO may difficult but that is no reason to avoid it altogether. Do you think Olympic gold medalists avoid hard workouts? Do you think they would be gold medalists if they did? Get going on local SEO now if you want to be in contention for gold.
  8. Keyword Data Needs Your Eyes Yes, Google works hard to prevent you from getting the best keyword data but do not give up. Be persistent and leverage everything you can, including data from Bing, Webmaster tools and your own history. Your own site’s search feature also offers you a great view into what your customers search for.
  9. Don’t Be Afraid of Change Remember, different is simply different—not necessarily better or worse. It is also a part of life. On average, Google issues at least 500 updates on an annual basis. SEO has been changing since day one and will continue to do so. Be ready and willing to change along with SEO but be sure to be prudent when determining which changes you will act upon and how.
  10. Build Those Tiered Links To some, tiered link building is the black sheep of ranking methods. However, this does not have to be the case if it is implemented correctly and in conjunction with other tactics. Quality content is the key to ensuring success with this strategy. Spam links are guaranteed to hurt you so stay away from those.
  11. Matt Cutts Works for Google, not for You Google does a great job of positioning advice from Matt Cutts as virtual community service. Do you really think that Matt Cutts is going to publicize to the world the way to reach a page one rank? Certainly it can be helpful to follow Matt’s commentaries but do not rely on them as your bible.

As SEO continues to evolve with more speed than ever before, you can expect the mountains of misinformation to follow the curve. Regardless of what you may hear or read, stop for a moment and ask yourself, “Would I build this link if SEO did not exist?” If your answer is “no”, then take the time to learn a bit more before acting. Doing this will save your company both time and money—and prevent your fall into the big vat of SEO pitfalls.

Edward Kundahl, Ph.D., M.B.A.
www.BusinessCreatorPlus.com and www.SmartestPhoneApps.com

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If all current mobile internet time in the United States was stuffed into a single hour, 25 minutes of that hour would be spent on email.  In other words, about 42% of all mobile internet time would involve drafting and reading email.  Make your email marketing campaign mobile-friendly for better results.

http://www.smartestphoneapps.com/mobile-marketing/

Edward Kundahl, Ph.D., M.B.A.
www.SmartestPhoneApps.com and www.BusinessCreatorPlus.com

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