Consumers are on the go with limited time as they pass from here to there. Make it easy for them to reach you through mobile marketing with QR codes. Place them on business cards, PowerPoint presentations, and on all of your marketing collateral. The codes can link to your website, blog, or even your YouTube videos - ensuring your audience can access your business' information no matter where they are. Promoting your website with a QR Code is a popular and effective way to drive traffic from mobile users as long as your website is mobile friendly.Read More
The SEO Sky is Not Actually Falling
Many in the SEO industry seem to have developed what I call “The Chicken Little Syndrome”. They read the latest SEO “news”, and start run around proclaiming, “The sky is falling!” Their fears are based on the plethora of reports that proclaim the perils of the tried-and-true SEO practices of yore.
While certainly it can become tedious to read the same old recommendations day in and day out, as an industry, we can—and should—do better than to get caught up in the hype and spin one detail out of control. Instead of ranting about overly sensationalized changes in SEO, I’d like to dispel a few myths and hopefully put some of you more at ease.
- Long Live SEO! If I had a dime for every time I’ve heard someone suggest that SEO is dying, I’d be pretty happy. Those people, however, would not because they would have given up on what is still a vital function in the world of Internet marketing. An evolution of SEO is only natural and will include making room for other traffic-generation methods but that does not mean that it will die!
- Long Live Guest Posting! “Real” guest posting, that is. Search spiders can easily detect site that offer junk-filled spam or that provide auto-approval of posts. Every Internet marketer out there should be grateful that Google has cracked down on link schemes such as these. Quality content vouched for by a legitimate source is a perfect strategy. Employ that and you will be rewarded.
- Mobile Really Does Matter The increase in mobile online traffic is not going to stop. If your business has not yet updated your site to provide mobile users a functional and positive experience, you should do so now. When developing a mobile friendly site, pay special attention to display, navigation and page load speed.
- Content is for Sharing Good content should be shared. Far too many companies write a ton of great material and put it only on their sites. Instead of hoarding your content, create content for other sites that are logically connected to yours. Then, write related and more in-depth material for your site and link the two. This strategy will grab the attention of the right people and result in improved traffic and engagement results for you.
- Toot Your Own Horn Even the really big company that people can’t stop talking about has to promote itself. So too does the company that isn’t quite as big or well known. This means that the onus for promoting yourself falls solely on you. Use social channels to share your expertise. Secure a solid guest post—and even consider making it controversial. With every tactic, remember to stay focused on the ultimate goal—conversions.
- You Can Live Without Social If you believe everything you read, you would have to assume that social media is the only way to achieve those top rankings. That is, quite simply, not true. Social media offers a great way to generate traffic but you can still improve your rank without it. Shares on Facebook and +1s on Google were found to be the top two factors for site ranking in a 2013 SearchMetrics report. Even without social profiles of your own, adding share buttons on your website can boost your rankings. Activity on your social media sites is great but it appears that the real benefit can be had by prominently displaying social share icons on your site.
- Long Live Local SEO Are we really lazy? Local SEO may difficult but that is no reason to avoid it altogether. Do you think Olympic gold medalists avoid hard workouts? Do you think they would be gold medalists if they did? Get going on local SEO now if you want to be in contention for gold.
- Keyword Data Needs Your Eyes Yes, Google works hard to prevent you from getting the best keyword data but do not give up. Be persistent and leverage everything you can, including data from Bing, Webmaster tools and your own history. Your own site’s search feature also offers you a great view into what your customers search for.
- Don’t Be Afraid of Change Remember, different is simply different—not necessarily better or worse. It is also a part of life. On average, Google issues at least 500 updates on an annual basis. SEO has been changing since day one and will continue to do so. Be ready and willing to change along with SEO but be sure to be prudent when determining which changes you will act upon and how.
- Build Those Tiered Links To some, tiered link building is the black sheep of ranking methods. However, this does not have to be the case if it is implemented correctly and in conjunction with other tactics. Quality content is the key to ensuring success with this strategy. Spam links are guaranteed to hurt you so stay away from those.
- Matt Cutts Works for Google, not for You Google does a great job of positioning advice from Matt Cutts as virtual community service. Do you really think that Matt Cutts is going to publicize to the world the way to reach a page one rank? Certainly it can be helpful to follow Matt’s commentaries but do not rely on them as your bible.
As SEO continues to evolve with more speed than ever before, you can expect the mountains of misinformation to follow the curve. Regardless of what you may hear or read, stop for a moment and ask yourself, “Would I build this link if SEO did not exist?” If your answer is “no”, then take the time to learn a bit more before acting. Doing this will save your company both time and money—and prevent your fall into the big vat of SEO pitfalls.Read More
If all current mobile internet time in the United States was stuffed into a single hour, 25 minutes of that hour would be spent on email. In other words, about 42% of all mobile internet time would involve drafting and reading email. Make your email marketing campaign mobile-friendly for better results.Read More
Photo credits: dougbelshaw
Are you a strange and unusual person? Well, you're in luck if you're looking for some new mobile apps for your smartphone or tablet. With so many available these days, it can be hard to find the ones that are really worth your time. Have no fear. Whatever mobile device you like to use the most, we have a list of ten amazing apps you need to download right away.
- Meal Snap - Available for the iPhone, this smartphone app is a bit pricey at $2.99, but if you're on a diet or trying to watch your weight, it's indispensable. All you need to do is snap a photo of the food you're eating and it will do the work to find out the number of calories you're going to be consuming. Does that donut still look good?
- Droidfart - Okay, maybe this Android app isn't exactly useful, but it can definitely go into the strange and unusual category - if you're above the age of 12 years old! The best part is that this one is free.
- Creepy Dolls - Remember the Chucky movies? If so, you're going to like this strange app that displays a creepy doll on your homescreen. It moves when you shake the phone too, which is cool.
- Tricorder - Star Trek fans need no explanation for this one, but the twist is that it's actually useful in today's day and age!
- Easy Metal Detector Lite - You never know what you might find with this wonderfully strange mobile app that can actually detect metal in the ground - or at least near the surface of the ground.
- My Magic 8 Ball - Whether or not you believe in the "magic" this app will answer your questions when you shake the phone or tablet.
- iBeer - Beer lovers must have this on their iPhone or iPad. It makes your phone look like a glass of beer. You can actually tip it back and "pour" the beer into your mouth.
- Carrr Matey - Not only will this app find your car, it will do so using a pirate voice. What's more strange than that? Not much, Matey!
- Bic Concert Lighter - Tired of burning your fingers at concerts when you want an encore? Try out this app from Bic that simulates a lighter that you can hold high.
- The Schwartz Unsheathed - You'll need to be a fan of Spaceballs the movie to "get" this one, but it's definitely strange.
If you've used any of the unusual apps above - or know of some that we missed - be sure to leave us a comment and let us know. When it comes to the strange things you can put on mobile devices, the more the merrier!
Written by: Adam Prattler uses a lot of logo design apps because he likes to do graphic design work in his free time. He also writes about graphic design - like how to make a good logo - but it's more fun to actually do the work sometimes.Read More